Description
This is a concept and marketing design lesson that introduces branding and identity (logo design), print communication design (business card, letterhead, and envelope) and ultimately package design. Along the way a suite of products for an imaginary company is produced.
Objectives
Students will identify types of logos.
Students will be able to identify successful and less than successful logos by a quantitative analysis of design points.
Students will create their own logo to be used in a suite of business products.
Duration
3 days
Materials/Web Resources
SMART Board
Computer Lab with Adobe Illustrator (drawing program) or other drawing program.
SOHO It Goes!
Desktop Publishing and Graphic Design Topics
Procedure
Motivational Activities:
(Students have collected exemplary and poor logos for homework. They have also previously identified their chosen company and product.)
Day 1: SMART Board Presentation and Discussion
The teacher should display a presentation of various Logos from Business, Sports Teams, and Automobiles to the class.
The teacher will explain the three types of logos (Graphic, Text, and Illustrative) and several matching games may be played to reinforce this concept.
If using a SMART Board, students may be invited up to the board to drag the logo into the proper category. Or, the labels may be aligned to the logos.
Additionally, the teacher can cover up the identifier of the logo and simply ask the student what category it falls into.
The teacher will initiate a discussion and analysis of what makes a logo good. Functionality, appeal, and relation to company purpose or product should be discussed.
Design Principles may be reviewed using the hyperlinked PowerPoint presentation and design sites.
The class should pick an exemplary Logo and discuss the elements that make it successful. The teacher should ensure that the design vocabulary is used. Several other logos should be discussed. The teacher should point out that not every successful logo needs to use every design principle.
A matching game may be played again. For example, which logos use "alignment" successfully?
Guided Practice: Using pencils, students create thumbnail sketches for their company. Students should complete these sketches as homework.
Day 2: Review of Design Principles
For this discussion, the teacher should display pages selected from magazines that seem to be created with and without attention to the Principles of Design. The teacher should question the students to identify which design principles seem to be working and which are lacking.
Guided Practice: The student will create their logo using Adobe Illustrator, using with their homework sketches as a guide.
Day 3: Completion of student's best logo design
Assessment
See rubric below:
Rubric
Support Materials
The PowerPoint presentation for this lesson is available below:
Logo Design PowerPoint Presentation
SMART Board
This instructional content was intended for use with a SMART Board. The .xbk file below can only be opened with SMART Notebook software. To download this free software from the SMART Technologies website, please click here.
Author
Enlarged City School District of Middletown
