|NYS Performance Indicators||Learning Objectives||Text Resources||Resources/Suggested Activities||Cross-Curricular Connections||Assessment Questions|
Unit 1: Going into Business for Yourself
Chapter 1: What is Entrepreneurship?
Define the role of small business and entrepreneurship in the economy. Compare and contrast economic systems. Explain how economics is about making choices. Define the role of economic indicators and business cycles. Describe what entrepreneurs contribute to the economy. Analyze entrepreneurship from a historical perspective. Nsame the five components of the entrepreneurial start-up process. Explain how to achieve business success.
Chapter 2: Your Potential as an Entrepreneur
Identify the rewards of going into business for yourself. Recognize the risks of going into business for yourself. Identify the background, characteristics, and skills of successful entrepreneurs. Explain techniques that will improve your potential for becoming an entrepreneur.
Chapter 3: Recognizing Opportunity
Examine current trends that provide opportunity for entrepreneurs. Identify ways to recoginize opportunity. Explain how to think creatively about opportunity. Determine ways to find creative business ideas. Identify the importance of personal values and goals in choosing an entrepreneurial pursuit. Examine the challenges and rewards of entering a family business. Determine the benefits and drawbacks of buying a business. Describe how you can evaluate a business opportunity.
Chapter 4: Global Opportunities
Unit 2: Researching and Planning your Venture
Chapter 5: Feasibility and Business Planning
Discuss the importance of defining a prospective business by writing a clear and concise business concept. Describe how a feasibility study can be used to test a concept in the marketplace. Ecplain the importance of business planning. Identify and describe the components of a business plan. List two of the key mistakes that entrepreneurs make when writing a business plan. Identify and analyze various sources of information for a business plan. Describe how to professionally package and present a business plan.
Chapter 6: Market Analysis
Define areas of analysis for industry and market research. Describe how to conduct effective market research .Explain how to research an industry. Identify a cusomer profile and customer needs analysis.
Glencoe Entrepreneurship - Building a Business
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